Solutions for the Music Industry
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- Offer exclusive content in limited edition releases
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- Distribute instant concert downloads immediately after live performances
Three Case Studies: Erykah Badu, The Mars Volta, and Nas Release USB Music
Checkout how these popular artists have taken advantage of the unique value offerd by Custom USB flash drives as a way to release music and other kinds of limited edition, exclusive content to the people who matter most.
Erykah Badu
On 2/26/08, multi-platinum Grammy Award-winning Motown Universal artist Erykah Badu celebrated her 37th birthday and the release of New Amerykah: Part One (Fourth World War), her fourth studio album.
Soon after the album material became available on a USB flash drive customized on both sides with art by Emek, the graphic artist who crafted the stunning album cover for New Amerykah (and many previous projects for Badu as well).
In addition to the New Amerykah compositions, the limited edition USB drives will also contain exclusive behind-the-scenes performance footage, the music video for "Honey", and interview content with the artist herself.
The Mars Volta
With the release of their album The Bedlam in Goliath, progressive rockers The Mars Volta issued a limited USB drive fashioned in the shape of a ouija board planchette.
The Flash content on the drive, which contains the full album plus a variety of bonus material, follows the ouija theme. Best of all, fans can plug in their drives to gain access to exclusive content released online every month. Their access data is trackable and proves uniquely valuable for marketing and ROI metrics.
This solution gives the band a unique way to connect with their core fanbase and bolster loyalty with exclusive, renewable content. Instead of just waiting for the band to come to town or release a new album, fans get fresh content every month.
Nas
In the fall of 2007, Columbia Records recording artist Nas released his Greatest Hits album to the public.
He also distributed a very rare special version with a cappella and instrumental versions of the album tracks.
This special version is not available for purchase anywhere; the audio files were loaded onto customized USB flash drives and sent to just a couple hundred select DJs.
