Monthly Archives: April 2015

How to Take The Headache Out of Trade Shows

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We’ve all been there – Tired. Haggard. Bleary-eyed.

These after-effects of a trade show are not the only downsides.

To be honest, trade shows are kind of a headache. Your marketing team has to pack up product samples, promotional products, marketing materials, along with the energy to meet and greet hundreds or even thousands of attendees – with absolutely no guarantee that it will translate into high sales once the show is over – even if you get high traffic at your booth.

It’s not only hard to stand out from other exhibitors at a trade show, but it’s also hard to get potential prospects to remember your brand after they leave the show. The trick to taking the headache out of the trade show experience involves a number of steps.
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