“You have to spend money to make money.”
It’s a cliche, but every business owner knows it’s true. You need to offer value to get customers, and creating value costs money. Whether it’s building new retail locations or manufacturing fresh inventory, succeeding in business means you’ll have to invest funds now in the belief that it will pay off down
Read More ...August 17, 2020
Small businesses drive 44 percent of the United States’ economic activity, fostering business innovation and competition. Small business owners regularly face challenges around finding new customers, engaging potential partners, and generating positive leads. Small businesses often rely on technology to pivot quickly in order to engage their target audience. Integrating technology with a strong marketing strategy allows small business
Read More ...July 21, 2020
Picture it: you’re in the middle of nowhere with zero outlets to plug into. Your phone’s battery is at 18%. You have an important call to make and several emails to answer.
Now you see the battery level is at 15%. With each passing second, it seems like the battery is draining even faster. The panic starts to set in.
Read More ...May 1, 2020
Who likes getting things for free? Let’s be real… everyone. We are a consumer-based society, and nothing piques our interest more than feeling like we are getting the special deal. That’s why so many companies have started doing social media giveaways.March 12, 2019
Maybe you’re the company’s events-coordination rock star, or maybe the task of ordering promotional items plopped into your unsuspecting lap. Maybe you have an upcoming convention, and you’re (rightfully) focused on your presentation, not your company’s promo products. (Someone else is handling the swag.) Or maybe – gulp – branded goodies aren’t part of your marketing strategy.June 6, 2016
Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold,
Read More ...January 27, 2016
A ton of factors will make your photography business successful, but there’s one secret to ensuring that your customers will keep coming back – for headshots, candid photos, children’s photos, family celebrations, and more – and it’s the custom USB.
That’s because as a great photographer you have to do more than just take great pics. You must also know
Read More ...November 9, 2015
A good business card can mean the difference between a prospect remembering you or forgetting you. As a piece of your overall marketing plan, your business card plays a powerful role in selling your services – especially for the minimal investment it requires. Making a good impression and leaving a lasting impact on the people you meet involves carefully planning
Read More ...October 26, 2015
“Look at that subtle off-white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.”
— Patrick Bateman (American Psycho)
Your business doesn’t have to be among the ranks of Google or Facebook to get results with your business card. You also don’t need to spend a ton of money on design or style.
Read More ...September 28, 2015
Choose the wrong swag, and your investment in promotional products could tank.
Select the right product, and you’ll gain all of the benefits a well-chosen item offers.
In reality, businesses often get caught up in the potential benefits that a promotional product could deliver, and easily fall into the trap of making common mistakes when choosing an item. Instead of
Read More ...September 15, 2015
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