Part of a successful branding strategy involves creating a lasting impression with consumers. Do it right, and you can gain a competitive edge. Do it wrong, and you’re wasting money.
With promotional products, the same adage holds true. If you don’t take the time to create a compelling, memorable brand, the promotional products you choose won’t get the impact you
Read More ...October 29, 2014
Maybe we’re being a little harsh. So, your customers probably won’t hate you for making some of the common promotional marketing mistakes we’re going to talk about here. But they’ll probably throw the promo item away.
Truthfully, which one is worse?October 23, 2014
Calendars, magnets, bags, wearables – these are just a few of the overused promotional products that promoters often turn to. There is one item, however, that thousands of marketers are using for its proven, repeat performance – that item is the customized USB flash drive.
When marketers, small businesses, or large corporations decide to create a custom flash drive,
Read More ...October 8, 2014
The main objective of hosting a trade show booth is to get your name out there, and turn prospects into clients; meanwhile, trade show attendees are faced with information overload from a slew of your competitors.
So, how do you get around the problem, grab attention, and ensure that your press kit ends up in the hands of your prospects?
Read More ...October 1, 2014
Think social media is the only way to spread the word about your brand? Sure, a social media strategy should comprise an arm of a comprehensive marketing plan. A solid lead-generating plan is a must, too.
But there’s an alternative tool you should consider that’s small in size, but gets big results. It’s the USB.September 17, 2014
Promotional tools come and go. Other promotional items are tried and true, changing shape and form ever so slightly to adapt to the culture.
You might be tempted to think that the USB flash drive is firmly on its way out as a promotional product that works.
Nothing could be further from the truth.
The USB is still useful.
Read More ...September 10, 2014
It’s true in almost any industry — numbers don’t lie. So, when you’re choosing a promotional product, use your gut instincts and expertise, but also check into what’s working. A USB drive as a promotional product is getting results for businesses across the globe. Learn what kind of results you can expect by choosing this unique promotional product.August 27, 2014
Every now and then, something comes along that disrupts an industry.
When the Japanese first introduced their small vehicles to America, citizens dismissed them. But not when younger consumers flocked to buy them, eventually making the manufacturers industry leaders.
When Washington’s Presidential campaign team handed out commemorative buttons in 1789, no one would have believed how the simple act would
Read More ...August 20, 2014
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