Last Friday, Notorious (the movie) hit the big screen. On Tuesday prior, Catwalk Enterprises, a company handling PR and marketing for the film, contacted us with the usual request, ” We need 150 portable media players, printed with the Notorious logo and pre-loaded with an exclusive track from the upcoming feature, TOMORROW.” Done!
The next evening, our shipping department was working on packaging the printed players and arranging address labels. The players were to be used as exclusive viewing premiere invites. The address list included Ashton Kutcher, Danzel Washington, Will Smith, and Jay-Z.