Print Solutions

How a Leading Car Company Saved Millions by Updating Firmware with CustomUSB

CustomUSB Corvette Replica Flash Drive

This time last year, a major American car company was reeling. They knew something ominous about a specific vehicle upgrade that their customers did not: Experts had discovered security vulnerabilities in the firmware of more than one million of their vehicles.

Based on the recall report, radios in the affected vehicles were compromised with software vulnerabilities that could let malicious third parties access some vehicle control systems, such as braking, steering, the engine, and transmission. If hackers exploited these weaknesses, they could gain unauthorized control of these vehicle systems, possibly causing vehicle collisions or worse.

Can you imagine driving along the highway when suddenly, an unseen attacker remotely disables your brakes, sending you careening into a ditch? No, this isn’t the plot of a horror movie or a modern take on Stephen King’s Christine, the classic novel about a car possessed by supernatural forces. This is real life. Luckily, this story has a happy ending, courtesy of CustomUSB.
Read More…

Direct-Marketing Gold: Getting People to Say Yes!

CustomUSB | Direct Mail Solutions - Smart Postcards

Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold, lonely, digital environment that is the internet?
Read More…

 Scroll to top