Direct Mail Solutions

How a Leading Car Company Saved Millions by Updating Firmware with CustomUSB

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This time last year, a major American car company was reeling. They knew something ominous about a specific vehicle upgrade that their customers did not: Experts had discovered security vulnerabilities in the firmware of more than one million of their vehicles.

Based on the recall report, radios in the affected vehicles were compromised with software vulnerabilities that could let malicious third parties access some vehicle control systems, such as braking, steering, the engine, and transmission. If hackers exploited these weaknesses, they could gain unauthorized control of these vehicle systems, possibly causing vehicle collisions or worse.

Can you imagine driving along the highway when suddenly, an unseen attacker remotely disables your brakes, sending you careening into a ditch? No, this isn’t the plot of a horror movie or a modern take on Stephen King’s Christine, the classic novel about a car possessed by supernatural forces. This is real life. Luckily, this story has a happy ending, courtesy of CustomUSB.
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Direct-Marketing Gold: Getting People to Say Yes!

CustomUSB | Direct Mail Solutions - Smart Postcards

Know. Like. Trust. These are the three keys to direct marketing success. You need consumers to trust your business in order to buy from it. In order to trust you, they first have to like you. Before they can like you, they need to know you. Get the picture? So, how does one build this elusive knowledge in a cold, lonely, digital environment that is the internet?
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How to Make Your Business Cards Unforgettable

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A good business card can mean the difference between a prospect remembering you or forgetting you. As a piece of your overall marketing plan, your business card plays a powerful role in selling your services – especially for the minimal investment it requires. Making a good impression and leaving a lasting impact on the people you meet involves carefully planning out the format, design, and copy for the business card.
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7 Ways to Make Your Business Cards Flop

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“Look at that subtle off-white coloring. The tasteful thickness of it. Oh, my God. It even has a watermark.”

— Patrick Bateman (American Psycho)


Your business doesn’t have to be among the ranks of Google or Facebook to get results with your business card. You also don’t need to spend a ton of money on design or style.

For your business card to successfully generate leads and referrals, it should effectively capture your brand, message, and contact details. With so much at stake; however, it’s easy to be led astray. Here are the top seven things you should Not do when designing a business card – if you want to keep your business in the “win” column.

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5 Shocking Mistakes Businesses Make When Choosing Promotional Products

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Choose the wrong swag, and your investment in promotional products could tank.

Select the right product, and you’ll gain all of the benefits a well-chosen item offers.

In reality, businesses often get caught up in the potential benefits that a promotional product could deliver, and easily fall into the trap of making common mistakes when choosing an item. Instead of reaping rewards, the campaign falls flat.
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The Secret Path to Trade Show & Conference Success

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Conference attendees are often inundated with new and innovative ideas from speakers and breakout sessions. Not to mention the onslaught of goodies and giveaways they’re assaulted with as they move through the trade show floor. You can breathe new life into your trade show promotional campaign by following these tips and the savvy moves of companies that have figured out how to put some swagger into their trade show plans.

What are the secrets to standing out from the crowd of clever tag lines, bold t-shirts, and branded toys?
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