Branding

Don’t Push a Pen with Your Name, Push the Actual Product

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Maybe you’re the company’s events-coordination rock star, or maybe the task of ordering promotional items plopped into your unsuspecting lap. Maybe you have an upcoming convention, and you’re (rightfully) focused on your presentation, not your company’s promo products. (Someone else is handling the swag.) Or maybe – gulp – branded goodies aren’t part of your marketing strategy.
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A Photographer’s Best Kept Secret to Keep Customers Coming Back

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A ton of factors will make your photography business successful, but there’s one secret to ensuring that your customers will keep coming back – for headshots, candid photos, children’s photos, family celebrations, and more – and it’s the custom USB.

That’s because as a great photographer you have to do more than just take great pics. You must also know how to market your business and make your customers glad they chose you. Repeat customers not only mean more revenue, but satisfied, loyal customers are your best marketing tool. They play a valuable role in helping to spread the word about your business.
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How to Fast Track Your Promotional Product Marketing Strategy

Gmoss Designs Custom USB Flash Drive

If someone asked you about your target market, would you be able to answer their questions with confidence? For many businesses, the desire to know their target market is there; however, it’s easy for companies to get caught up in the other important daily tasks of running a business, marketing their products, and responding to customer inquiries without really knowing if what they’re doing works.

Without a solid knowledge base of who your target market is, your promotional product marketing strategy won’t get very far. Before you launch into a campaign, fast track your marketing strategy to give your promotional product campaign a big boost.
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How to Take The Headache Out of Trade Shows

Spatial Energy Custom USB Flash Drive

We’ve all been there – Tired. Haggard. Bleary-eyed.

These after-effects of a trade show are not the only downsides.

To be honest, trade shows are kind of a headache. Your marketing team has to pack up product samples, promotional products, marketing materials, along with the energy to meet and greet hundreds or even thousands of attendees – with absolutely no guarantee that it will translate into high sales once the show is over – even if you get high traffic at your booth.

It’s not only hard to stand out from other exhibitors at a trade show, but it’s also hard to get potential prospects to remember your brand after they leave the show. The trick to taking the headache out of the trade show experience involves a number of steps.
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What Your Competition Won’t Tell You About Custom USBs

Liquiflow Custom USB Flash Drive

Savvy businesses know how to get results from their marketing dollars. Market research, buyer personas, brand awareness – these are just a few factors that can help you get ahead of the competition. It’s also helpful to know what your competition is doing (especially if they’re dominating the market) and take note. Here’s what your competition won’t tell you about using Custom USB flash drives in your promotional offerings.
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How to Use Promotional Products to Increase Brand Awareness

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Businesses have used promotional products for decades to help expand their reach and to drive sales. But, do they really work? As the idea of brand awareness pervades every industry and sales niche, it’s important for businesses to ascertain that an investment in promotional giveaways gets the desired results: increasing brand awareness that ultimately facilitates better sales.

So the first question is: Do promotional products increase brand awareness?

And, the second question is: How does one utilize promotional gift to increase brand awareness?
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How to Build a Brand You Can Be Proud Of

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Your brand is more than just the logo your team decides upon in a strategy meeting.

Your business’ brand is more than just the product line you manufacturer or sell.

It’s more than your services.

Building a brand you can be proud of depends upon much more. Let’s uncover the components that are involved in growing a successful brand that won’t disappoint.
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