Selecting a useful, eye-catching promotional product to give away at your next trade show is just one step in an effective strategy. If you want the show to be a roaring success, you need more than an item that grabs attention. A foundational trade show strategy gets people lining up at your booth and making a purchase at the follow-up sales call.
If someone asked you about your target market, would you be able to answer their questions with confidence? For many businesses, the desire to know their target market is there; however, it’s easy for companies to get caught up in the other important daily tasks of running a business, marketing their products, and responding to customer inquiries without really knowing if what they’re doing works.
Without a solid knowledge base of who your target market is, your promotional product marketing strategy won’t get very far. Before you launch into a campaign, fast track your marketing strategy to give your promotional product campaign a big boost.
Conference attendees are often inundated with new and innovative ideas from speakers and breakout sessions. Not to mention the onslaught of goodies and giveaways they’re assaulted with as they move through the trade show floor. You can breathe new life into your trade show promotional campaign by following these tips and the savvy moves of companies that have figured out how to put some swagger into their trade show plans.
What are the secrets to standing out from the crowd of clever tag lines, bold t-shirts, and branded toys?
Promotional product success begins well before you hand out an item at a promotional event or trade show. The strategy you choose will go a long way toward promoting your company and getting a return on investment in the project – instead of diminishing returns. Read More…
We’ve all been there – Tired. Haggard. Bleary-eyed.
These after-effects of a trade show are not the only downsides.
To be honest, trade shows are kind of a headache. Your marketing team has to pack up product samples, promotional products, marketing materials, along with the energy to meet and greet hundreds or even thousands of attendees – with absolutely no guarantee that it will translate into high sales once the show is over – even if you get high traffic at your booth.
It’s not only hard to stand out from other exhibitors at a trade show, but it’s also hard to get potential prospects to remember your brand after they leave the show. The trick to taking the headache out of the trade show experience involves a number of steps.
Savvy businesses know how to get results from their marketing dollars. Market research, buyer personas, brand awareness – these are just a few factors that can help you get ahead of the competition. It’s also helpful to know what your competition is doing (especially if they’re dominating the market) and take note. Here’s what your competition won’t tell you about using Custom USB flash drives in your promotional offerings.
Businesses have used promotional products for decades to help expand their reach and to drive sales. But, do they really work? As the idea of brand awareness pervades every industry and sales niche, it’s important for businesses to ascertain that an investment in promotional giveaways gets the desired results: increasing brand awareness that ultimately facilitates better sales.
So the first question is: Do promotional products increase brand awareness?
And, the second question is: How does one utilize promotional gift to increase brand awareness?
Your brand is more than just the logo your team decides upon in a strategy meeting.
Your business’ brand is more than just the product line you manufacturer or sell.
It’s more than your services.
Building a brand you can be proud of depends upon much more. Let’s uncover the components that are involved in growing a successful brand that won’t disappoint.
If you’ve been making a go of trade shows for any length of time, whether you’re a one-time trade show exhibitor or a seasoned pro, you know how hard it can be to stand out among all the competition.
But, if you know how to distinguish yourself from the crowd, the investment in a trade show can really pay off.
You put in hour after hour of careful planning your booth.
Your team comes up with a brilliant design for your station.
You log miles walking around at the trade show, networking with potential customers.
All for naught. Because there is no guarantee that you’ll be remembered once the show is over.
Unless… you choose the right promotional product and spread an effective marketing message.