Promotional product success begins well before you hand out an item at a promotional event or trade show. The strategy you choose will go a long way toward promoting your company and getting a return on investment in the project – instead of diminishing returns. Read More…
We’ve all been there – Tired. Haggard. Bleary-eyed.
These after-effects of a trade show are not the only downsides.
To be honest, trade shows are kind of a headache. Your marketing team has to pack up product samples, promotional products, marketing materials, along with the energy to meet and greet hundreds or even thousands of attendees – with absolutely no guarantee that it will translate into high sales once the show is over – even if you get high traffic at your booth.
It’s not only hard to stand out from other exhibitors at a trade show, but it’s also hard to get potential prospects to remember your brand after they leave the show. The trick to taking the headache out of the trade show experience involves a number of steps.
Savvy businesses know how to get results from their marketing dollars. Market research, buyer personas, brand awareness – these are just a few factors that can help you get ahead of the competition. It’s also helpful to know what your competition is doing (especially if they’re dominating the market) and take note. Here’s what your competition won’t tell you about using Custom USB flash drives in your promotional offerings.
Businesses have used promotional products for decades to help expand their reach and to drive sales. But, do they really work? As the idea of brand awareness pervades every industry and sales niche, it’s important for businesses to ascertain that an investment in promotional giveaways gets the desired results: increasing brand awareness that ultimately facilitates better sales.
So the first question is: Do promotional products increase brand awareness?
And, the second question is: How does one utilize promotional gift to increase brand awareness?
Your brand is more than just the logo your team decides upon in a strategy meeting.
Your business’ brand is more than just the product line you manufacturer or sell.
It’s more than your services.
Building a brand you can be proud of depends upon much more. Let’s uncover the components that are involved in growing a successful brand that won’t disappoint.
If you’ve been making a go of trade shows for any length of time, whether you’re a one-time trade show exhibitor or a seasoned pro, you know how hard it can be to stand out among all the competition.
But, if you know how to distinguish yourself from the crowd, the investment in a trade show can really pay off.
You put in hour after hour of careful planning your booth.
Your team comes up with a brilliant design for your station.
You log miles walking around at the trade show, networking with potential customers.
All for naught. Because there is no guarantee that you’ll be remembered once the show is over.
Unless… you choose the right promotional product and spread an effective marketing message.
A lot of newcomers are making noise in the marketing industry, leaving small and large businesses alike to wonder – Is there is still a place for promotional products in my campaign? If you knew the kind return promotional products get, you’d never ask this question. Here are just some of the ways promotional products get a big return.
Sure, social media is getting a lion’s share of marketers’ attention for its ability to generate interest and engage consumers. But, it’s not the only performer out there that deserves recognition.
CustomUSB has worked with hundreds of Photographers and Photography Studios over the years. USB flash drives are a great substitute for DVDs, saving both time and money.
One of our clients, Life Long Studios, recently wrote this blog post about us. We were so smitten, that we just had to share it.
Life Long Studios is a boutique wedding photography company that provides their clients with breathtaking images and memories they will cherish for a lifetime. We hope you enjoy looking at their work.
And while you’re at it, let us know what you think about these stellar 16GB Woodsman2 Flash Drives!