How to Fast Track Your Promotional Product Marketing Strategy

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If someone asked you about your target market, would you be able to answer their questions with confidence? For many businesses, the desire to know their target market is there; however, it’s easy for companies to get caught up in the other important daily tasks of running a business, marketing their products, and responding to customer inquiries without really knowing if what they’re doing works.

Without a solid knowledge base of who your target market is, your promotional product marketing strategy won’t get very far. Before you launch into a campaign, fast track your marketing strategy to give your promotional product campaign a big boost.
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The Secret Path to Trade Show & Conference Success

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Conference attendees are often inundated with new and innovative ideas from speakers and breakout sessions. Not to mention the onslaught of goodies and giveaways they’re assaulted with as they move through the trade show floor. You can breathe new life into your trade show promotional campaign by following these tips and the savvy moves of companies that have figured out how to put some swagger into their trade show plans.

What are the secrets to standing out from the crowd of clever tag lines, bold t-shirts, and branded toys?
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How to Take The Headache Out of Trade Shows

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We’ve all been there – Tired. Haggard. Bleary-eyed.

These after-effects of a trade show are not the only downsides.

To be honest, trade shows are kind of a headache. Your marketing team has to pack up product samples, promotional products, marketing materials, along with the energy to meet and greet hundreds or even thousands of attendees – with absolutely no guarantee that it will translate into high sales once the show is over – even if you get high traffic at your booth.

It’s not only hard to stand out from other exhibitors at a trade show, but it’s also hard to get potential prospects to remember your brand after they leave the show. The trick to taking the headache out of the trade show experience involves a number of steps.
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What Your Competition Won’t Tell You About Custom USBs

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Savvy businesses know how to get results from their marketing dollars. Market research, buyer personas, brand awareness – these are just a few factors that can help you get ahead of the competition. It’s also helpful to know what your competition is doing (especially if they’re dominating the market) and take note. Here’s what your competition won’t tell you about using Custom USB flash drives in your promotional offerings.
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How to Use Promotional Products to Increase Brand Awareness

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Businesses have used promotional products for decades to help expand their reach and to drive sales. But, do they really work? As the idea of brand awareness pervades every industry and sales niche, it’s important for businesses to ascertain that an investment in promotional giveaways gets the desired results: increasing brand awareness that ultimately facilitates better sales.

So the first question is: Do promotional products increase brand awareness?

And, the second question is: How does one utilize promotional gift to increase brand awareness?
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How to Build a Brand You Can Be Proud Of

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Your brand is more than just the logo your team decides upon in a strategy meeting.

Your business’ brand is more than just the product line you manufacturer or sell.

It’s more than your services.

Building a brand you can be proud of depends upon much more. Let’s uncover the components that are involved in growing a successful brand that won’t disappoint.
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How to Be the MVP of the Trade Show – 5 Ways to Boost Traffic

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You put in hour after hour of careful planning your booth.

Your team comes up with a brilliant design for your station.

You log miles walking around at the trade show, networking with potential customers.

All for naught. Because there is no guarantee that you’ll be remembered once the show is over.

Unless… you choose the right promotional product and spread an effective marketing message.
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There’s a Big Return In Promotional Products

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A lot of newcomers are making noise in the marketing industry, leaving small and large businesses alike to wonder – Is there is still a place for promotional products in my campaign? If you knew the kind return promotional products get, you’d never ask this question. Here are just some of the ways promotional products get a big return.

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