How to Use Promotional Products to Increase Brand Awareness

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Businesses have used promotional products for decades to help expand their reach and to drive sales. But, do they really work? As the idea of brand awareness pervades every industry and sales niche, it’s important for businesses to ascertain that an investment in promotional giveaways gets the desired results: increasing brand awareness that ultimately facilitates better sales.

So the first question is: Do promotional products increase brand awareness?

And, the second question is: How does one utilize promotional gift to increase brand awareness?
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How to Build a Brand You Can Be Proud Of

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Your brand is more than just the logo your team decides upon in a strategy meeting.

Your business’ brand is more than just the product line you manufacturer or sell.

It’s more than your services.

Building a brand you can be proud of depends upon much more. Let’s uncover the components that are involved in growing a successful brand that won’t disappoint.
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The Secret to Building Solid Booth Traffic

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If you’ve been making a go of trade shows for any length of time, whether you’re a one-time trade show exhibitor or a seasoned pro, you know how hard it can be to stand out among all the competition.

But, if you know how to distinguish yourself from the crowd, the investment in a trade show can really pay off.
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How to Be the MVP of the Trade Show – 5 Ways to Boost Traffic

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You put in hour after hour of careful planning your booth.

Your team comes up with a brilliant design for your station.

You log miles walking around at the trade show, networking with potential customers.

All for naught. Because there is no guarantee that you’ll be remembered once the show is over.

Unless… you choose the right promotional product and spread an effective marketing message.
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There’s a Big Return In Promotional Products

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A lot of newcomers are making noise in the marketing industry, leaving small and large businesses alike to wonder – Is there is still a place for promotional products in my campaign? If you knew the kind return promotional products get, you’d never ask this question. Here are just some of the ways promotional products get a big return.

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Custom Wooden Flash Drives for Life Long Studios

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CustomUSB has worked with hundreds of Photographers and Photography Studios over the years. USB flash drives are a great substitute for DVDs, saving both time and money.

One of our clients, Life Long Studios, recently wrote this blog post about us. We were so smitten, that we just had to share it.

Life Long Studios is a boutique wedding photography company that provides their clients with breathtaking images and memories they will cherish for a lifetime. We hope you enjoy looking at their work.

And while you’re at it, let us know what you think about these stellar 16GB Woodsman2 Flash Drives!

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At Last, the Secret to Promotional Products is Revealed

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Part of a successful branding strategy involves creating a lasting impression with consumers. Do it right, and you can gain a competitive edge. Do it wrong, and you’re wasting money.

With promotional products, the same adage holds true. If you don’t take the time to create a compelling, memorable brand, the promotional products you choose won’t get the impact you want from them. In effect, it’s like throwing money out the window.

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