Businesses have used promotional products for decades to help expand their reach and to drive sales. But, do they really work? As the idea of brand awareness pervades every industry and sales niche, it’s important for businesses to ascertain that an investment in promotional giveaways gets the desired results: increasing brand awareness that ultimately facilitates better sales.
So the first question is: Do promotional products increase brand awareness?
And, the second question is: How does one utilize promotional gift to increase brand awareness?