4 Simple Ways to Generate Leads with Promotional Products

Promotional products are more than a branding tool handed out at trade shows. When used correctly promo products can also be used as a powerful lead generation method. The goal of every company, no matter the industry, is to find new potential customers. After they find them then they must convert those leads into paying clients or customers. The more
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CustomUSB Creates One-Of-A-Kind Zombie USB for The Hit TV Show The Walking Dead

Case Study

The television show The Walking Dead has quickly become a cult classic, appealing to fans of all things gory, apocalyptic, and of course, zombie. The series is based on the comic books written by Robert Kirkman and follows the lead Rick Grimes as he and other survivors of the Zombie apocalypse attempt to stay alive in a world
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The Best Ways to Measure ROI for Promotional Products

Marketing strategies often seem abstract to people outside the field, but they are actually rooted in data. Every organized marketing team knows that at the end of the day marketing strategies can and should be analyzed to determine if they are effective. Determining the effectiveness of a marketing campaign can be complex and will often differ from company to company,
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CustomUSB Drums up Excitement for the Movie Shazam with Creative Earbud Design

Case Study

Creating custom promotional product tech devices is more than branding, it is about creating products that will get people excited. These Shazam inspired earbuds were designed to spark excitement for the release of the 2019 movie.

Project Objective

The objective of this project was to create a product that would promote the release of the superhero movie Shazam
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China Trade War Will Hurt Most of Promo Product Industry

The US trade war with China, which has been intensifying over the last year, has now left both countries reeling from heavy import/export tariffs. Unfortunately, as is the case for many retail industries, the promotional product industry will have to contend with the fallout of what is essentially a 25% tax increase on the majority of their products – if
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CustomUSB Creates Unique Game of Thrones Inspired Flash Drives for Retailers Looking to Take Advantage of the Viral Trend

Case Study

These Game of Thrones inspired flash drives were created for retailers looking to provide an HBO licensed tech product for fans wishing to commemorate Game of Thrones.

Project Objective

The objective of this project was to create custom USB drives inspired by the award-winning cultural phenomenon Game of Thrones (an HBO original series based on George R.R. Martin’s
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Promotional Products for the Hospitality Industry

A robust economy paired with remarkable digital innovation has led to the unprecedented growth of the hospitality industry. Gross bookings and revenue have spiked across every area of the industry. The restaurant industry currently sits at $799 billion, the airline industry at $222 billion; hotels are at $185 billion, car rentals at $129 billion, and cruises at $18 billion. After ten years Read More…

4 Offline Marketing Ideas for 2019

Companies today are hyper-focused on digital marketing, and while it is important to have a digital footprint for your brand, many companies are letting their real world brand awareness tactics fall to the wayside. Many marketing managers do not understand how powerful offline strategies can really be, and the power it has to inspire consumers to act. For maximum results, brands should maintain complementing offline and online campaigns. This is an often overlooked dynamic in multi-channel marketing, and most iconic brands that you are able to conjure up have figured out how to maintain this balance effectively.

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How a Leading Car Company Saved Millions by Updating Firmware with CustomUSB

CustomUSB Corvette Replica Flash Drive

This time last year, a major American car company was reeling. They knew something ominous about a specific vehicle upgrade that their customers did not: Experts had discovered security vulnerabilities in the firmware of more than one million of their vehicles.

Based on the recall report, radios in the affected vehicles were compromised with software vulnerabilities that could let malicious third parties access some vehicle control systems, such as braking, steering, the engine, and transmission. If hackers exploited these weaknesses, they could gain unauthorized control of these vehicle systems, possibly causing vehicle collisions or worse.

Can you imagine driving along the highway when suddenly, an unseen attacker remotely disables your brakes, sending you careening into a ditch? No, this isn’t the plot of a horror movie or a modern take on Stephen King’s Christine, the classic novel about a car possessed by supernatural forces. This is real life. Luckily, this story has a happy ending, courtesy of CustomUSB.
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